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Net sales of what's left of Adidas' former banner line of sneakers brought in about 750 million euros last year, compared with over 1.2 billion euros in 2022, the company reported. Of the 300 million-euro profit it earned from the sales of Yeezy shoes last year, the company said it had given away or planned to donate over 140 million euros (about $152 million). It blamed a high tax rate for ending the year with a net loss of 58 million euros, a massive turnaround from net income of 254 million euros in 2022. Looking forward, Adidas expects to make about 250 million euros in sales of the remaining Yeezy shoes this year. It said that North America was “particularly affected by the negative Yeezy impact” and that revenue there dropped 16% last year.

Persons: —, it's, Ye, Philonise Floyd, George Floyd, what's, Adidas, Bjørn Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: Germany, North America, America, Paris

☆ Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist
▼ + stars: | 2024-02-27 | by ( Matthew Loh | ) www.businessinsider.com time to read: +2 min

Rapper Ye tore into Adidas in several Instagram posts on Monday evening, accusing his old sponsor-partner of selling "fake" Yeezys when the sportswear brand released a new version of the sneakers. This story is available exclusively to Business Insider subscribers. In a separate video post, Ye claimed that Adidas is suing him for $250 million and of "using contract clauses and 50 years of business experience to rape an artist." "I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS," Ye's Instagram caption partially said. AdvertisementThe press office for Adidas did not immediately respond to a request for comment sent outside regular business hours by Business Insider.

Persons: Ye, yall Organizations: Adidas, Business, The New York Times, ADIDAS ADIDAS, Defamation League, Keeta Floyd Institute for Social

☆ Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss
▼ + stars: | 2024-02-01 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Adidas says it plans to sell its remaining stocks of Yeezy sneakers worth nearly $300 million. "The company plans to sell the remaining Yeezy product at least at cost in 2024," Adidas said in a press release Wednesday. The German sportswear retailer had previously planned to write off roughly 300 million euros ($324 million) of Yeezy inventory. It now plans to sell around 268 million euros ($289 million) of its remaining stock. AdvertisementAdidas said that it had sold Yeezy stock worth 1.2 billion euros in 2022 and 750 million euros in 2023, the latter of which generated a preliminary operating profit of around 300 million euros.

Persons: Ye, —, Bjørn, George Floyd, Gulden Organizations: Adidas, Service, Kanye, Twitter, Defamation League, Keeta Floyd Institute for Social, Business, Argentine

☆ Adidas won't write off remaining Yeezy inventory, plans to sell ‘at least’ at cost
▼ + stars: | 2024-01-31 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

Adidas announced on Wednesday that it won't write off the majority of its unsold Yeezy inventory and instead plans to sell the remaining shoes "at least" at the cost it paid for them, as the apparel retailer looks to recoup its losses. The company attributed the profit to its "better-than-expected operational business" during its fourth quarter and the decision to sell the majority of the remaining Yeezy inventory. Instead, the company plans to sell the remaining Yeezy product at least at cost in 2024," Adidas said in a news release. CEO Bjørn Gulden added: "Our consumer, retail and trade research has shown that we can sell this remaining inventory in 2024 for at least the cost price. It's not clear if Adidas will donate any portion of the remaining Yeezy sales.

Persons: Ye, Bjørn Gulden, George Floyd, It's Organizations: Adidas, Defamation League, Keeta Floyd Institute for Social, CNBC PRO Locations: Chicago

FRANKFURT, Germany (AP) — Adidas said it might have to write off the remaining 300 million euros ($320 million) worth of Yeezy shoes left unsold after it cut ties with rapper Ye, formerly known as Kanye West. The company included the possible write-off of the remaining Yeezy inventory in its outlook Wednesday for its earnings this year, narrowing its expected loss to 100 million euros from an earlier prediction of 450 million euros, thanks in part to the earlier two releases of Yeezy shoes. CEO Bjorn Gulden, who took over after the Yeezy breakup, is leading an effort to recover from the loss of the profitable Yeezy business. He declined to say what the company would do with the shoes if they remain unsold. The breakup with Ye left the company, based in Herzogenaurach, Germany, with 1.2 billion euros worth of unsold Yeezys and searching for a responsible way to dispose of them.

Persons: —, Ye, Philonise Floyd, George Floyd, Bjorn Gulden, Gulden, ” Organizations: — Adidas, Kanye, Adidas, Defamation League, Keeta Floyd Institute for Social Locations: FRANKFURT, Germany, Israel, Gaza, Herzogenaurach

SAN FRANCISCO (AP) — Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said” when he made a series of antisemitic and other offensive remarks last year. Almost a year ago, Adidas ended a major partnership with Ye over his statements, discontinued Ye’s line of Yeezy shoes and moved up the planned departure of its CEO. “Very unfortunate, because I don’t think he meant what he said and I don’t think he’s a bad person. The break with Ye left Adidas with a huge supply of unsold Yeezy sneakers that it has begun to sell in limited batches. The company has not said how many of those shoes remain in inventory, although the unsold shoes and Ye's departure impacted Adidas profits.

Persons: Bjørn Gulden, Ye, Gulden, ”, “, Ye’s, Kim Kardashian, David Organizations: FRANCISCO, Adidas, Good, Paris Fashion, Star, Defamation League, Keeta Floyd Institute for Social Locations: U.S

☆ Adidas plans to keep 'carefully' moving more Yeezy stock after making $437 million from its first post-Kanye West sale
▼ + stars: | 2023-08-04 | by ( Polly Thompson | Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Adidas said it made $437 million from the first sales of Yeezy shoes since cutting ties with Kanye West. A second batch of Yeezy items dropped Wednesday as Adidas keeps trying to shift leftover stock. The company kicked off another round of Yeezy sales Wednesday, including the popular sneakers Yeezy Boost 250 V2, 500, 700 and the Yeezy Slide and Foam Rnr lines. Demand for the remaining Yeezy stock has helped to bring the company's expected annual loss down from $764 million forecast in March to $491 million. In line with Gulden's promise that the company will "continue to carefully sell off more of the existing Yeezy inventory", a second batch of Yeezy sneakers went on sale this week.

Persons: Bjørn Gulden, Robert Kraft's, Ye, Gulden Organizations: Adidas, Kanye, Service, Associated Press, Fox News, Defamation League, Keeta Floyd Institute for Social, Robert Kraft's Foundation, Combat Locations: Wall, Silicon, German

☆ Adidas’s Sale of Yeezy Sneakers Brings in 400 Million Euros
▼ + stars: | 2023-08-03 | by ( Melissa Eddy | More About Melissa Eddy | ) www.nytimes.com time to read: +3 min

The Yeezy sales added €150 million to Adidas’s operating profit for the first half the year, “an incremental amount,” the sportswear maker said. And Adidas reported a steeply lower operating profit for the half-year: €236 million, versus €828 million a year earlier. Adidas began selling its first batch of its remaining Yeezy shoe models in June. But Mr. Gulden refused to elaborate on how much the rapper was making from the sales. Adidas said it has set aside €110 million of its proceeds from the first sale of the Yeezy inventory to donate to organizations.

Persons: Ye, ” Bjorn Gulden, Gulden, “, ” Mr, Philonise Floyd, George Floyd, Robert K Organizations: Adidas, Defamation League, European Jewish Association, Keeta Floyd Institute for Social, Kraft, New England Patriots Locations: North America

☆ Adidas up 6% after trimming 2023 loss forecast on strong Yeezy inventory sales
▼ + stars: | 2023-07-25 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

A fashion week guest seen wearing red Adidas yeezy shoes, outside paul and joe during London Fashion Week September 2022 on September 17, 2022 in London. German sportswear giant Adidas on Monday said it expects a significantly smaller operating loss for the year after recording better-than-expected early sales of its Yeezy stock, which it is offloading after cutting ties with collection creator Ye. The company also reported a slight outperformance in the underlying Adidas business and said it still expects underlying operating profit, excluding one-offs related to Yeezy and a wider ongoing strategic review, to roughly break even for the year. "If successful, potential future Yeezy drops would further improve the company's results," Adidas said in a statement, refering to further releases of existing inventory. That left the question of what the company would do with its existing Yeezy stock.

Persons: paul, Ye, David Swartz Organizations: Adidas, London, Defamation League, Keeta Floyd Institute for Social Locations: London, €

☆ Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups
▼ + stars: | 2023-05-31 | by ( Melissa Eddy | ) www.nytimes.com time to read: +3 min

Adidas said its decision to sever ties with Ye cost the company €1.2 billion in lost sales and about €500 million in profit this year. Jonathan A. Greenblatt, chief executive of the Anti-Defamation League, which is among the groups that will benefit from the proceeds of the sale, welcomed Adidas’s decision as one fitting the complexity of the problem. But other groups noted that despite Adidas’s pledge to donate the proceeds, Ye will still make money off the sales. The Yeezy brand became a defining force in the sportswear industry and an incredibly lucrative cornerstone for Adidas. Adidas said it was considering further releases of the Yeezy inventory, but it did not give a timeline.

Persons: Ye, Gulden, Philonise Floyd, George Floyd, Jonathan A, Greenblatt, Mr, “, ”, Josef Schuster, Michael Jordan Organizations: Adidas, Keeta Floyd Institute for Social, Defamation League, Central Council of, Kanye, Nike Locations: Germany

☆ Adidas will finally start to move its $1.3 billion mountain of unsold Yeezy sneakers within days
▼ + stars: | 2023-05-20 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +2 min

Adidas will start offloading its Yeezy stock worth $1.3 billion at the end of May. The company plans to donate proceeds to nonprofits including one run by the sister of George Floyd. Adidas struggled to work out what to do with Yeezy stock after severing ties with Kanye West. In a statement Friday, the company said it would release an initial batch of Yeezy stock at the end of May. "At a time when antisemitism has reached historic levels in the US and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome," he said, per the Adidas statement.

☆ Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +3 min

[1/4] Rapper Kanye West talks on the phone before attending the Versace presentation in New York, U.S. December 2, 2018. Adidas cut ties with West, who goes by Ye, in October after he made a string of antisemitic comments in interviews and on social media. The German sportswear maker was left with Yeezy shoes worth 1.2 billion euros ($1.3 billion). The value of Yeezy shoes in the resale market has rocketed since then, with some models more than doubling in price. Adidas said there could be further releases of Yeezy stock but no decisions have been made on timing.

☆ Adidas to start selling Yeezy shoes at the end of May
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +2 min

[1/4] Rapper Kanye West talks on the phone before attending the Versace presentation in New York, U.S. December 2, 2018. REUTERS/Allison JoyceFRANKFURT, May 19 (Reuters) - Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate the proceeds to selected organisations combating racism and hate. The news fleshes out plans initially outlined last week and follows Adidas' move to cut ties with West over anti-Semitic comments made last year, leaving the German sporting goods maker with Yeezy brand shoes worth 1.2 billion euros ($1.3 billion). The initial sale of some of the shoes marks the first time the products have been available to customers since Adidas (ADSGn.DE) terminated the partnership in October 2022. Among others, planned recipients of the proceeds include the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change, Adidas said.

☆ Adidas will sell existing Yeezy items, donate some revenues
▼ + stars: | 2023-05-19 | by ( Jessica Golden | ) www.cnbc.com time to read: +2 min

Adidas said Friday that it will start selling Yeezy products later this month for the first time since it ended its relationship with rapper Ye in October. The apparel company cut ties with Ye, formerly known as Kanye West, after he made a string of hateful, antisemitic comments. "Selling and donating was the preferred option among all organizations and stakeholders we spoke to," Adidas CEO Bjorn Gulden said in a statement. Adidas' most recent earnings beat expectations, but were weighed down by Yeezy inventory piling up. Prior to the split, Adidas had said their partnership with Yeezy was one of the most successful collaborations in the history of the industry.

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